What is Seo?

SEO ( ***Search Engine Optimization*** ) stands for the strategies, techniques and tactics used to increase the number of visitors to a website. In other words, if you optimize your site for SEO, your goal is to gain the first position on the first page of Google, Yahoo or Bing. Because this will bring you more visits to the website. This traffic is known as organic traffic (***Organic Traffic***).

***SEO*** , in particular, is a specific discipline focused on the optimizations necessary to have a sound technical field and the distribution of content that is relevant to users and ultimately attracts the right customers to your business. Understanding the ranking factors related to your industry is key to becoming an authoritative domain. Especially in the competitive e-commerce, finance and health industries.

## ***Why is SEO important?***

SEO optimization is essential because:

* Most search engine users are more likely to click on one of the top 5 suggestions on the results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store you need your site to be in the top positions of the search results.
* SEO is not just for search engines, but good SEO practices improve the user experience and usability of a website.
* SEO is good for social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
* SEO can put you ahead of the competition. If two websites are selling the same thing, the SEO optimized website is more likely to have more customers and make more sales.

## What are the main stages of the SEO optimization process?

As I mentioned above, SEO is not a static process, but a framework with rules and processes. For simplicity, SEO can be divided into two main phases:

***On-site SEO:*** What rules to apply to your site to make it search engine friendly. There are a number of rules that have to do with the adjustment and repair of the entire site so that it becomes as “***SEO friendly”.***

AND

***Off-site SEO:*** How to promote your site or blog so that it ranks better in search results.

### 1. On-site SEO:

Onsite SEO is pretty straightforward. Once you’ve identified the most relevant keywords for each page of your site and search volume vs. competition / difficulty, it’s time to start creating your content around those keywords.

You must ensure that you are using keywords appropriately throughout the copy on your website. It is also important to use those keywords in the titles and headings on each of these pages. Remember to use your target keywords in meta tags, meta descriptions, image tags and actual URLs for those pages.

One way to improve SEO is to add more pages to your website. Here you need to create a blog. Every time you publish a new blog post, you give your site a new indexable and searchable page.

### 2. Off-site SEO:

Off-site SEO is generally known as “link building”. What is **link building or Backlinks**?

Link Building is the process of connecting (linking) your site with other external sites. Building links is one of the most used tactics in search engine optimization (SEO), since external links are a signal that serves Google to evaluate the importance of your site. For this reason, sites that have a high number of backlinks tend to be listed higher in search results.

Building these links naturally is a difficult and time consuming process as not all links are created equal. A link from a highly reputable site such as the New York Times has a greater impact on SERPs. Compared to a link from a newly built page.

10 factors of website positioning in search engines

1. ***Keyword in title*** – Probably the most important element to a good ranking. Tips: not only keywords but contextualization with the content of the page;
2. ***Contextual links*** . Earning a backlink from a blog that deals with the same argument as your website is considered by all SEO experts as a primary factor for positioning.
3. ***Anchor Text.*** It’s useless to waste a lot of words on how important a link is to keywords. But if the link leads to irrelevant resources, its value is diminished;
4. ***Key words in the text of the website***. Keywords in the text should be contextualized (so not randomly placed) and used naturally, without forcing.
5. ***Outbound links*** . They all agree on this: placing links to other websites in the content of your website is one of the decisive factors for the positioning of your blog;
6. ***Oldness of the site*** . The year of domain registration is not counted, but the reputation and popularity gained over time. If you’ve been putting up unique, quality content for years, Google will take good care of your space.
7. ***Keyword in images alt attribute.***
8. ***Site Popularity*** . An essential factor for a good positioning, for the most part, comes from inbound links from good quality contextual websites;
9. ***Backlinks from social bookmarking.*** Although many popular links on social networking platforms have nofollow attributes. They represent a crucial step to increase the popularity and trust of a blog;
10. ***Keyword in H1 tag*** . Its value has diminished over time. But it is good to put an H1 tag on the page with a keyword this ***ç*** e. To encourage but respecting the rules of coherence between header tags;

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